Product Junkie..."As I Am Coconut Cowash"

As the true product junkie that I am, I always have to try a new product every now and again to see if I should change up my hair routine. I realize that the longer my hair gets, some of my tried and true products don't quite work the same. Dabbling in new products helps me figure out what works still, from what doesn't, to what I may need to use now. Walking in the hair product aisle, I stumbled upon the brand "As I Am".
Created by Dr. Ali N. Syed,"As I Am", was made specifically for women of color with naturally curly and coily hair. Offering a wide array of new cleansing and styling products, I got overly excited! I finally removed my long twists over the weekend and realized that my hair was in need of some TLC. I decided to try out a new co-wash, since its a great way of removing all of the residue that was sure to have been hiding in hair once I removed my twists.  I picked up "As I Am" Coconut Cowash Cleansing Conditioner to treat my strands after my usual routine of Henna.

Advertised on the website, "As I Am" Coconut Cowash Cleansing Conditioner is said to be: "different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level." That alone had me curious as to how well my hair would respond to the product, plus anything with coconut oil usually has me grabbing it off the shelves!

The website also lists the benefits and ingredients found in the product:

• Spreads easily throughout hair
• Gently cleanses hair and scalp
• Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
• Makes detangling a breeze
• Rinses easily from hair.
• Helps promote a healthy environment for hair growth 
• Gentle enough for daily use. Safe for color-treated hair

Key Ingredients: Tangerine, Coconut Oil, Castor Oil, Saw Palmetto and Phytosterols  

Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹, Cetyl Alcohol², Cetrimonium Chloride, Cetearyl Alcohol², PEG-40 Castor Oil, Stearlkonium chloride, Cocos Nucifera (Coconut) Oil², Ricinus Communis (Castor) Seed Oil¹, Phytosterols¹, Serenoa Serrulata Fruit Extract¹, Quaternium-18, Potassium Sorbate, Fragrance/Parfum, Limonene, Methylisothiazolinone. Source: 1-Natural, 2-Coconut

Taking all this into account, I kindly parted my hair into my usual four sections to start my cowashing process. The consistency of the product was not as thick as I would have liked and at times it seemed a bit watery for my taste. Once the cowash was in my hair, it did spread through my strands very easily and combing it in was a breeze, tangles were not really a huge issue with the product especially since my hair has grown. Once I washed it out of my hair, it felt soft and moisturized, something that always makes my hair day, lol. My scalp felt clean and fresh and when I added in my deep conditioner, this cowash actually helped the process of combing it through my hair a little easier...another plus in my book. My overall thoughts after applying "As I Am" Coconut Cowash Cleansing Conditioner to my hair: although the consistency is not my favorite, it's final results makes it definite keeper in my hair arsenal.